Lead generation is one of the toughest things for any business to do, it's even tougher for a funeral home or cemetery. FuneralDecisions.com is able to deliver quality leads (out-of-town decision makers and local undecided families) to your funeral home or cemetery at a cost that is much lower than generating these leads in-house. So how much would you spend if you were generating these leads on your own?

Online Lead Generation To calculate these costs we took a look at average costs per click for words associated with funeral services and site conversion rates. These costs are more for preneed leads than immediate. With immediate need leads, you either get a call or you don't. When you partner with us, your chances for getting a call go up dramatically. 1. Assuming that you have no PPC experts in-house and you don't work with an online agency, your average lead cost could be close to $70 or more. 2. If you have a company handling your online campaigns then you will probably see leads drop to about $60 per lead. But then you have to add 5% of your monthly budget to pay the company. ..which effectively adds at least $2 to each lead. 3. If you have a GOOD in-house PPC expert to generate online leads, you can probably generate leads from anywhere between $40 - $60 per lead, but then you have at least a $65,000 or more salary to pay as well.

Direct Mail Direct Mail is one of the oldest and most effective ways of generating leads for your market, but as you know it's expensive. It is a proven method and we do not believe you should stop, but simply consider the actual costs associated with generating the lead. And keep in mind that direct mail ONLY works for preneed leads. 1. Cost of designing the mailer, printing it, mailing it and return postage is a couple of hundred dollars per 1000 mailers. Assuming you already have a list and are using more than just black ink, you can expect to pay at least $600. It is fairly well documented that direct mail gets a response rate of around 1% (and has actually been getting worse); which means that your preneed lead just cost you,at the minimum $60.

TV/Radio TV and Radio has been becoming more cost effective over the years, but most of the ads fall on deaf ears. Also, most funeral homes and cemeteries are not able to track leads generated from these ads accurately enough to estimate cost. We are not able to quote numbers, but based on direct experience we know that these leads are probably the least cost effective available.

Cost Guarantee: We guarantee that our costs per lead are lower than what you can generate in-house. If you can show us that you can generate leads cheaper, we will match your in-house costs.